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Mobile Marketing Stats and What They Mean To You

Thinking of launching a mobile marketing campaign for your business or have been sitting on the sidelines wondering whether it is really worth getting involved in? Check out the following mobile statistics and decide for yourself...

There are now over 5.3 billion phones in use.

Over 25% of these are smartphones.

Over 3 billion mobile phones are SMS enabled.

By 2013 mobile Internet usage is expected to surpass desktop usage.

50% of all local searches are done on mobile devices.

86% of mobile Internet users use their devices while watching television.

35% of smartphone users use an app before even getting out of bed.

There are at least 200 million YouTube views via mobile each day.

91% of mobile Internet use is for socializing.

Americans spend an average of almost 3 hours a day socializing on mobile devices.

Women 35-54 are the most active mobile socialites.

There was a 700% rise in mobile barcode scanning in 2010 alone.

By 2015 an estimated $119 billion in goods and services will be purchased via mobile.

62% of consumers that own mobile devices are buying through them.

It's doubtful that anyone could read through these statistics and no just be inspired to begin mobile marketing for their businesses, but realize that it is absolutely essential. Perhaps the biggest perceived obstacle to mobile marketing for small and medium sized businesses today is the misconception that they must develop their own apps in order to get started. Yes mobile apps are great and they can be great branding and marketing tools. However there are way over 300,000 apps already in existence and if you don't know where to start it can be a long process to build an effective one from the ground up.

So how can you get started with mobile marketing, especially if you don't have an app of your own? One of the most basic and easiest ways to get started in marketing to mobile phones without even needing a website is through bulk SMS. Bulk SMS marketing also enables you to easily reach a vast number of mobile phone users, including those without smartphones. There is no need to invest thousands or tens of thousands in developing an app of your own, you simply pay a few cents per message sent.

QR codes are another simple and cost effective way to get started with mobile marketing. You can create your own QR codes for free online and use them almost anywhere on all of your marketing pieces. Though a great way to begin is just to make sure you have a website that is optimized for the mobile market. From there you can launch yourself into various tests and campaigns using other people's mobile apps.

What you do, how you do it and when is all up to you, but there is no doubt that you must be working your business into the mobile market in some way if you want to stay in business.